Результаты деятельности компаний в сфере туризма: роль стратегического предпринимательства

Муханад Хасан Ага, Елена Гаффорова

Аннотация


В статье представлены результаты исследования компаний малого и среднего бизнеса в сфере туризма, работающих в Приморском крае. Для создания теоретической модели исследования были выявлены характеристики (переменные) концепций предпринимательства, стратегического управления и сотрудничества с конкурентами «coopetition» и рассмотрено их влияние на результаты деятельности туристских компаний. Эмпирическая проверка гипотез исследования проводилась на базе данных 107 компаний. Полученные результаты анализа свидетельствуют о положительной взаимосвязи между обеими компонентами стратегического предпринимательства (предпринимательство и стратегическое управление) с финансовыми и нефинансовыми показателями результатов деятельности туристских компаний. Результаты анализа, также, указывают на положительное влияние сотрудничества с конкурентами «coopetition» и положительное влияние на его взаимодействие со стратегическим предпринимательством на финансовые и нефинансовые показатели результатов деятельности.

Ключевые слова


результаты деятельности компании, стратегическое предпринимательство, малый и средний бизнес, индустрия туризма, Приморский край

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